Everyone knows that blondes have more fun. But when that blonde goes brassy, the party’s over. Brassy hair happens when you don’t treat your hair properly after colouring. It means that there’s too much warmth in the hair. So your pristine platinum blonde hair will have unwanted yellow tones or your golden highlights will go orange.
But don’t worry, there is an answer and that answer is the colour purple. Purple shampoo in fact. It distributes purple pigment to neutralise brassy, yellow tones. We use purple because it’s the direct opposite of purple on the colour wheel. This means purple and yellow cancel one another out. So when you use purple pigment on brassy, yellow tones it colour corrects your hair’s hue restoring it to its former bright, cooler colour.
Our purple shampoo will do so much more than just neutralise brassy and unwanted warm tones. It’s blend of figs and orchids will also keep your blonde hair healthy looking and conditioned. So it’ll leave your hair feeling soft, silky and less prone to breakage. And you’ll be restored to your fresh former self.