This daily shampoo is formulated with strand-strengthening proteins and nourishing, natural oils that restore moisture to dry hair and protect it from damage.

Free of harsh sulphates that can weaken brittle hair, our gentle formula helps restore softness, shine, and smoothness with each use. 91% naturally derived.

Apply a small amount* of concentrate to hands. Add water and mix in hands to build lather. Apply directly to wet hair and massage in from root to tip, adding more water if needed.

Rinse out and follow with Rice Water Protein + Moisture Strengthening Treatment. For best results, use once per week.

*Usage amount will vary based on hair thickness, length, and texture:

Short - 1 Pea size 

Med - 2 Pea sizes 

Long - 3 Pea sizes 

– Packaging has dosage indicator on the tube. 

Tip: Squeeze out every last drop of Rich Rice Concentrate! Once the tube is almost empty, slide the aluminium tube key over the top of the tube and gently turn to dispense more shampoo.